Tomo
Brand Identity, Packaging, Naming
Brand identity framework for a company in Honolulu, Hawaii that manufactures and distributes regional food products
“Furikake dates back to the 18th century in Kyushu, where a pharmacist created a seasoning mix called Gohan no Tomo, or ‘A Friend of Rice.’ This idea of "Friendship" became the foundation of Tomo’s brand identity.”
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“Global cuisine doesn’t have to be relegated to a single half-aisle in grocery stores–the client wanted to develop a new product that could balance novelty with authenticity, while still being accessible to western consumers. “
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