3hive Record Lounge
Brand Identity, Social Media, Campaigns
Brand identity for a beloved 20 year blog turned independent brick and mortar that specializes in curating and selling vinyl records
The CMYK model that governs color in all printed material represents the core principle in 3hive’s mission to curate as many forms of physical music media as possible in a digital age. Visually serving as a vibrant offshoot of the primary colors, this model allows for
versatility and playfulness thoughout the brand.
In addition to 3hive Record Lounge, a separate brand identity was created for Radio 3hive, a 24/7 online radio station.