Ridged
Brand Identity
Brand identity for an online course that teaches entrepreneurs how to invest in and manage real estate properties in the travel accommodation industry.
As a subsidiary of Elk Ridge Management, the name Ridged was an etymological decision based off of the educational content that its holding company utilizes internally.
Whereas both options presented an element that depicts action and movement, each offered a unique message. While the client preferred the option that depicts rapidity, the alternative approach illustrates a career turning point.